💡 Mobile advertising
These days, people are using their mobile phones more than ever. Not everyone has a computer with them all the time. People carry their phone when they go out and search information on their mobile phones. So it’s important to think about how you can reach them while they’re using their mobile phones.
👉 Where you can advertise on mobile
- Search results.
- Social networks.
- Within apps
👉 Benefits of mobile-specific marketing
- You can target potential customers based on their location.
- By offering them useful tools like “click-to-call” ads can help you get more phone calls and inquiries, and drive more people into your shop or website.
- Get more people to download your mobile app.
🤓 Keep in mind
Many people are all thumbs when it comes to typing on their phone! They’re not searching the same way they do on a computer. They’re much less likely to search for detailed, long phrases. It’s equally important to have a mobile-friendly website, or your impressive ads on Google or Facebook could still fall flat.
👉 Customising ads
Not all mobile devices are the same.
- Use short, clear text in your ads.
- Use “ad extensions”: These are special features that will help people call you, or get directions to your shop’s address. These features will automatically resize themselves to best fit any device.
🚩 TIPS: Use Google’s Keyword Planner
🤓 Keep in mind
People on mobiles behave differently to people on computers, and how much you choose to pay for your ads can reflect this. If you don’t want your ads to also appear to people searching on computers, they won’t if you set it up.
💡 Create a mobile social media campaign
As more people move towards using social media on their mobiles, a well-planned social mobile marketing campaign could really help boost your advertising efforts.
👉 Choose the right social media sites for your advertising
Social networks serve different purposes, like growing personal relationships, professional networking and content sharing. Some focused on particular types of content, like images or videos. Once you understand the objectives of a network, and the people who participate there, you can choose the places most relevant to your goals.
👉 Target your ads for your intended audience
Social media advertising solutions like Facebook, Instagram, Twitter, and LinkedIn offer various targeting options to help you get your ads in front of the right people.
👉 Create effective ads made for mobile devices
People are more likely to visit social media sites on mobile devices. So your messages have to be optimised for viewing on small screens.
🤓 Keep in mind
Social media sites have lots of information about their users.
You can set your campaign to target people based on their interests, activities, and the pages they have liked on their Social Networks.
💡 Mobile Video ads
👉 How to get it started
- Create video content
- Upload your video ad
- Target it to your mobile audience
👉 A few key things for video content:
You’ll want to create content that your audience will be interested in.
Attention spans are limited, so you want to time your ads appropriately.
Be sure to tell the audience what they should do next so they stay connected with you.
🚩 TIPS: When targeting video ads, consider:
- The location of your audience.
- The time of day they watch mobile videos.
- What types of videos they watch.
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