Initial analysis of business idea: USP & KPI - Mirror Shen

Initial analysis of business idea: USP & KPI


💡 USP 

The purpose of Unique Selling Point is to make you stand out online. 

Ask yourself:

  • Who is my target audience?
  • Who are my competitors?
  • What problems does my target audience have?
  • How can I solve them?


 👉  You can also consider SWOT Analysis: 

SWOT are Strengths, Weaknesses, Opportunities and Threats.

Ask yourself:

  • Strengths: What is it we’re good at?
  • Weaknesses: What can we do better?
  • Opportunities: How can we grow, change and improve?
  • Threats: What is happening or could happen, both internally and externally, that might affect us negatively?



Simply search for your key terms and make note of:

  • Who appears in the top results on search engines for your product or service?
  • Which keywords appear on their website, and what words are they using in the page titles on their website?
  • What messaging they use on their social media?

💡 KPI 

Key Performance Indicators evaluate the success of an organisation or of a particular activity (such as projects, programs, products and other initiatives) in which it engages.


KPIs are all about logic. It should be: 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound


👉  How to create your own KPIs

Ask yourself:

  • Is this KPI specific enough?
  • Can it be measured?
  • Can employees attain this?
  • How relevant is it to the wider business objective?
  • When is it due to be delivered or carried out?


You can find further KPI Examples and Templates here:





Google digital garage, Wikipedia