💡 How to publish a video
Here are a few standard steps:
- Upload your videos to popular video sharing sites, like YouTube or Vimeo.
- Be sure to use accurate titles, relevant keywords, and detailed descriptions of each video’s content.
- Include calls to action to encourage your audience to take the next step.
- You can also embed videos on your own website to support the content on certain pages.
- Keep your content fresh by uploading new videos frequently.
- Adding hashtags to your posts can improve your visibility on certain social sites.
- Sharing video through email marketing and social media is another effective way to engage and grow your audience.
🤓 Keep in mind
Some popular email programs don’t support video playback, so you may direct people to your site rather than embed video directly into an email.
💡 How video sharing sites work?
- The first step is to define your target audience and identify the types of content they will be most likely to view. Start by looking for video channels featuring content that matches the interests of your readers - YouTube can be a great place to start. These channels have the audience you want to reach, and advertisements on these videos can introduce new people to your blog/site.
- Once you have some ideas of your audience’s interests, you can use the Google Ads program to advertise on YouTube. Other video sites often allow advertising as well.
- You don’t need videos of your own to advertise on these sites - you can use images and text instead. There are even free tools, like Google’s Ad Gallery, that will help you create professional-looking banners, for example.
- Once you have your ad ready, use a Google Ads account to run your campaign. Within Google Ads, choose the category of people you want to reach on YouTube.
- When your target audience is watching videos on YouTube, your ad will then appear next to the video, or even within the video itself, depending on the type of ad you choose.
- As with any online advertising, you’ll have to define a budget for your YouTube campaign. Monitor your campaign and optimise based on what you learn.
💡 Measuring video performance
👉 What info can you get from Video Analytics
Video analytics reveal a lot about the people who watch your videos, like their age, gender and location.
- Knowing where people watch your videos is key to promoting your content. If most of your audience watches your videos on YouTube, focus on uploading more fresh content to that site.
- You can also see what day and time people are most likely to watch your videos. If most people watch on weekends, then consider uploading fresh content on Friday nights.
- When measuring the performance of your videos, you can find out if people watch your videos start to finish. The length of your video may depend on the content.
👉 Review your video and keep improving
- In most cases, short videos work best. You can increase the likelihood that people will play your videos and watch them to the end by keeping them brief.
- If people only watch the first few seconds of a video, it might not be meeting their expectations. Consider updating your preview images, video titles or descriptions so that people have a better idea of what they’re about to watch.
- keep an eye on the reactions your videos receive through comments and social media. If people share your video, it’s a strong measure of engagement. After all, they liked it enough to pass it along to someone else.
🤓 Keep in mind
Be sure your ad gives viewers a reason to visit your website and that they find something compelling when they visit. You already know that this audience likes visual content, so guide them to pages with stunning photos or your own videos, if you have them. Remember, you want them to keep coming back for more.
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