💡 Email Marketing Campaign: Newsletter
Grab your customers’ attention. It’s all about making a good first impression here.
The two things they’ll see:
👉 Your business name in the “From” field
Be sure to use a name and email address in your “From” field that clearly identifies your business. People are more likely to open an email, from someone they recognise and trust.
👉 The subject line of your email
The subject line of your email can make or break your campaign. An effective subject line will compel people to open it. A poorly composed subject line might mean your email gets deleted or trapped in spam filters.
- Keep your subject line short and simple—ideally under ten words.
- Try to capture the most valuable and relevant information contained in the email.
- When possible, personalise or localise the subject line.
💡 Email Content
👉 Your paragraphs should be short
Maybe one to three sentences, and keep them focused on a single idea. You can always link to longer articles and additional information, on your website.
👉 Make your writing as persuasive and engaging as possible
And use the right tone of voice for your audience. You want to have consistency across your brand, but email newsletters offer opportunities to be a bit more casual in tone. Links in your email should include calls to action. Encourage recipients to click through, to offers on your website.
👉 Use bold text and design, to highlight important offers and content
These days, people are receiving much more emails than ever. That would be great to make the message easy to catch so users don’t need to think too much and can feel relaxed to click on your emails and find out more information they are interested in.
👉 Some links at the bottom of the email that allow recipients to unsubscribe
They can change their email preferences, or update their contact information. Providing an easy way for users to opt out of your newsletter, is not only good customer service, but it’s also required by law in many countries.
In email subject line, it’s best to avoid words like “free,” “percent off,” “reminder,” and “specials,” as well as pound (£) symbols and exclamation points. These are all known to trigger spam filters.
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