How to plan or select the right photos for design? - Mirror Shen
08May

How to plan or select the right photos for design?

  • By Mirror Shen

 

When we are designing, we need content. Contents normally are words or graphics. Before we start designing, we need to know what the message we try to deliver based on the wording content. Apart from layout and graphic elements, sometimes a great photo can make a great impression to catch attention.

But choosing the right photo is not that easy. It depends on your campaign strategy. Always choose the photo that can support your message clearly. Try to read from customers’ eyes.

 

 

💡 3 Focus types of Photos

Different focus types of photos create different results of attention. I categorise them in 3 focus types that you can think about how to support the messages you wanna deliver with your photos. Let me show you a few inspirations.

 

 

👉  VISUAL FOCUS: Create an atmosphere attention

This is normally presenting the product itself and you can build visual styles around it if necessary. Normally we will have a clear-cut product standing along or some scene behind it to create an atmosphere you want people to feel connected to.

  • Product Display 
  • Product Styling
  • Product Pop Art Design



Photos are all from Google Search for inspiration reference

 

 

 

 

 

 

👉  PEOPLE FOCUS: Create a character attention

This is normally to imply how to use your product or services. How you set the character depends on who your target market is. And you can design the models character based on that to catch the attention of the same types of people., or those who wanna be like that as a dream lifestyle.

  • Lust Fashion
  • Lookbook Fashion
  • Friendly Fashion
  • High Fashion



Photos are all from Google Search for inspiration reference

 

 

 

 

 

 

👉  THEME FOCUS: Create a story attention

This is a more complicated production that involves storytelling with ideas, character, and background and potentially some digital technology in production or post-production effect. It means you will need more specialists in the team to make it work. 

  • Art Styles

 

🚩  TIPS: Feel free to check my pinterest boards and get some inspirations

https://www.pinterest.nz/mirrorshen/




 

  • 360 degrees photos

There are a few ways to showcase products or building interiors. 

 

 

 

 

 

 

🚩  TIPS: Purchase Legal Photos

Popular Stock Photo Websites

Instead of hiring photographers or shooting by yourself, there are other handy options that you can purchase legal photos to use for your commercial purpose. It definitely could save lots of budget and time when you really need quick and affordable solutions.