|BOOK DETAILS :|
|Format||PDF / Online Reading|
|Size||1.1 MB (PDF)|
The aim of this book is to make branding tangible by relating it to everyday experience.
The Brand House Book breaks branding down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.
Or READ ONLINE