BOOK DETAILS : | |
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Language | English |
Pages | 120 |
Format | PDF / Online Reading |
Size | 1.1 MB (PDF) |
The aim of this book is to make branding tangible by relating it to everyday experience.
The Brand House Book breaks branding down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.
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