Brand House Book

Brand House Book

BOOK DETAILS :
Language English
Pages 120 
Format PDF / Online Reading
Size 1.1 MB (PDF)

 

The aim of this book is to make branding tangible by relating it to everyday experience.

The Brand House Book breaks branding down into six manageable stages  – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process.

  

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