Digital Marketing

 Identify
Target Market

 Campaign
Promotion

 Build Email
Database

 Monitor
Web Traffic

Enable Business Growth with Proven Results

👉🏼   Marketing is your business engine

Whether you are a small business or large business, marketing can be the difference between success and struggling for success, and ultimately can be the key to growth and sustainability. But, how can you make your small business grow with effective marketing?

👉🏼   Create your own marketing plan

A marketing plan doesn’t have to be complicated, although companies often enlist help from experts to come up with creative ideas to get customers interested in them. You may want to start by putting a marketing plan together to help you to better understand where you need to spend your time and money throughout the year. Always make sure you track your results, so that you can improve upon them in years to come!

👉🏼   Get help building your marketing plan

We can coach you through building a plan, and show you how to implement it yourselves or hook you up with other specialists that can do some of the more complicated work like optimising your website. We like to work out of your offices wherever possible, to be an extension of your team so that we see and feel the pain points and issues first hand.

👉🏼   Choose from our fixed pricing plans

We don’t expect you to know what it will take to make your business, but we have made thinking about it easier with our range of plans. If you’ve not worked with a marketing strategist before, we got plenty of packages and modules to choose from.

FAQ

🧩   How to work with your Marketing Team?

I proudly represent Max Marketing for Digital Marketing services, and I have had excellent experiences working together.

Max Marketing is an award-winning Marketing Agency in New Zealand. We have been serving Kiwi Businesses since 2013. We have expert marketers nationwide with exceptional industry experiences.

Our client service manager will review your booking information and assign the most suitable marketers to you for 1st Free Consultation. And once we agree we both are good match, we will guide you through the next steps.

Get it started today for your business growth.

What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Do you also help Traditional Marketing?

Yes, we choose our marketers carefully. Not only do they need to have proven experience in their field, they’ve also got to be willing to learn and share their ideas with their colleagues. We become better as the group knowledge improves, so we push, test and challenge each other to ensure we always deliver the best outcomes for our clients, collectively.

Can I hire a Marketer for my Business?

You can either choose a Marketing Plan to start with, or hire a Marketer from our team as your Virtual CMO (Chief Marketing Officer) to work with you. All our team has strong general skills, but each also has deep knowledge in at least one marketing discipline too.

What if I need Creative Services for Marketing?

NZM (NZ Marketers) is our Service Department for your Marketing needs. Work with experts from our NZ Marketers team to assist you with everything from copywriting through to design. All our experts are assessed and graded and hourly rates are set by their grade level.

How can I get Funding for my Marketing?

If you have aspirations to grow your business you might also be eligible for an RBPN Capability Development Voucher, which is offered through the Regional Business Partners network. Government run scheme RBPN Capability Development Vouchers are available to businesses to use as partial payment towards the cost of capability development and training for Max Marketing Development Programmes. The Government may co-fund up to 50% of your development costs.

Do you provide flexible Payment option?

Worried about Cash-flow? Don’t despair! For some people, even getting started with a plan can be a big hurdle. Don’t let this slow you down, we have some solutions that can help!

We’ve teamed up with FeeFunders to find a way to spread the costs of your marketing programme over 3-9 months, enabling you to get some results for your strategies and tactics fast whilst you pay for them later.

Affiliate Marketing

Affiliate marketing is a strategy where businesses reward individual “affiliates” (people or organizations outside the business) for bringing in new customers or visitors through ads or content on the affiliate’s website. Affiliates receive payments or product discounts based on the number of customers they generate.

Content Marketing

Content marketing describes the process of creating and distributing content used for digital marketing campaigns. This includes things like: Blog Posts and Articles, Social Media Posts, Video Content, Podcasts, eBooks and Guides, Webinars, etc.

Email Marketing

Email marketing is the process of using of emails and email-centered marketing campaigns to nurture leads and advertise products and services. Both nurture and sales emails are sent to email addresses that are collected through CTA’s on landing pages and blog posts—things like giveaway and webinar signups, signups for free guides and ebooks, etc. Email marketing is a direct way of tailoring a message and sending it to an audience that has shown interest in your brand.

Inbound Marketing

The inbound model illustrates why digital marketing content is more than static advertisements asking customers to buy. The potential customer searching Google for cars isn’t looking for car advertisements, they’re looking for useful articles about “the best cars of 2019,” or “how to get a good deal when shopping for new cars.”

Landing Pages

A landing page is an individual web page used to promote specific marketing or advertising campaigns. When a company executes an online event to drive traffic, leads, or sales, customers are funneled to this page, where the event’s vital details and CTA (Call to Action) are posted. Landing pages are designed to encourage visitors to follow the CTA—sign up for a webinar or giveaway, purchase a sale item, etc.

Multichannel Marketing

Multichannel marketing uses a variety of of communication platforms (website banner ads, Facebook ads, marketing emails, a blog) to interact with potential customers. This approach allows users to choose which channel they want to use to interact with your product and increases options for converting impressions into customers.

Paid Ads

While some website traffic, leads, and customers will come through “unpaid” sources (basically legwork and site engineering done by digital marketers), it’s also possible to generate traffic through paid ads. Paid ads bypasses the “sweat equity” of doing things like SEO and social media marketing by hand, ensuring that your marketing content will jump to the head of the line—but, like the name suggests, it will cost you.

Pillar Pages

Pillar pages are a blog post or landing page that superserves a topic. For instance, a pillar page about digital marketing should cover ALL THE THINGS digital marketing—but at a surface level. Each subtopic covered will then link to other site content that tackles the subtopic in detail.

By aggregating content in a cluster (the aim of a pillar page), Google can recognize that all of these articles are related to the same general topic, giving a site increased authority on the topic and improving the ranking for each individual article.

Social Media Marketing

Like blogs, social media plays a big part in digital marketing. Most actual lead generation and customer conversion takes place on blogs and website landing pages, but social media marketing serves as an amplification of lead generation efforts.

A well-crafted Instagram story or Facebook post that spotlights a blog article you’re trying to promote will bring additional traffic to your site and article, giving a bump to your search rankings, which will then bring more traffic to your site.

A/B Testing

A/B Testing is the process of testing two versions—i.e. ”Version A” and “Version B”—of digital content with a target audience to learn which one the audience prefers. When it comes to digital content, this preference is usually measured by conversion rate—the number of visitors to a website or app who take a desired action during their visit (things like signing up for an email list, purchasing a product or service, or subscribing for a paid membership).

Buyer’s Journey

In digital marketing terms, the buyer’s journey is the trajectory of a consumer’s movement from product awareness, to engagement with a product, to finally deciding to make a purchase. Digital marketers need to understand how to “attract, engage, and delight” consumers (as the marketing platform Hubspot puts it(opens in a new tab)) in order to carry them from the “I don’t know anything about this brand or product” stage to “I’m all in.”

This process includes using techniques to better understand your customer (personas, user research, etc.) and strategies for optimizing the sales process (via email marketing, retargeting, etc.).

Call to Action (CTA)

A call to action is the text, banner, form, or image on a web page (or email) asking a visitor to literally take an action—read more content, join an email list, sign up for a webinar, buy a product, etc. CTAs are marketing tools that convert web users into leads for businesses.

Marketing Automation

Marketing automation describes the use of software or online services (like Hubspot, MailChimp, and Act-on) to automate repetitive marketing tasks like emails, customer relationship management, social media posts, and analytics. Marketing Automation programs allow marketers to input specific criteria for the tasks in question and that data is interpreted and executed by the program.

Sales Funnel

A sales funnel is a digital marketing model where potential customers are led through a series of events or actions that can be mapped out in the shape of funnel.

The broadest level at the top of the funnel involves drawing users to your website, after which they move down the funnel where they’re offered services or resources if they sign up for your email list, until eventually they move to the bottom of the funnel and become a paying customer.

Website Audit

Site audits are exactly what they sound like—systematic reviews of your website’s performance in terms of benchmarks like search ranking, traffic numbers, time users spend on each page, external links viewers are using to get to your site, links visitors are clicking once they get to your site, etc.

When you track, collect, and record this data, you establish a clear, numbers-driven sense of your site’s performance. This allows you to implement site changes, additions, and improvements from a strategic vantage point.

Website Traffic

Traffic is the total amount of users who visit a website. Overall traffic is then broken down into specific types of visits—like unique visitors and total clicks.

Bounce Rate

Bounce rate is the percentage of visitors to a website who leave the website quickly without really looking at it. Most often this refers to the algorithm used by Google Analytics and is calculated in percentages. Sites aim to keep this number low—they want you to spend time on the page but also to bounce from page to page on their site—and so they’ll try to keep content as engaging and relevant to you as possible.

Click Through Rate (CTR)

The click through rate is the percentage of users who click on links in web pages or marketing emails. CTR is significant because it measures how many users are actively engaging with linked content on a site.

Competitive Analysis

Conducting a competitive analysis means identifying your competitors and analyzing their businesses with a fine tooth comb. This lets you learn from their successes and mistakes, understand their strengths and weaknesses, and find gaps in the market that other businesses aren’t covering.

Once you understand similarities and differences between your business and competitors in your field, you’ll learn how to occupy the best market niche for your company and attract your own target audience.

Conversion Rate Optimization (CRO)

CRO is a marketing system for raising the percentage of website visitors who convert to paying customers. CRO methods usually involve encouraging users to take specific actions on the website, such as filling out a web form, signing up for a trial, or joining an email list.

Keywords

Keywords are words or phrases commonly used in search engines to look for online content. Keyword research is a powerful internet marketing tool, since web advertising and website search engine placement can be optimized to match high traffic keywords, making it more likely that Googlers will end up on your site.

Key Performance Indicators (KPIs)

KPIs (key performance indicators) are quantitative benchmarks used to track how much progress you’re making towards your marketing goals. To put it simply, a KPI is a metric you aim to hit to guarantee your project or department is on track, growing, and adding to the company’s bottom line.

Link Building / Backlinking

Link building, sometimes informally called “backlinking” or “backlinks”, is the process of getting external websites (websites other than your own) to link back to your content. In other words, if you’ve written a blog post on “digital marketing terms” and another site links to it from an article of their own, you’ve just engaged in link building.

Search Engine Optimization (SEO)

SEO (search engine optimization) is the digital marketing practice of optimizing a website so it’s more likely to show up in unpaid search results (e.g. it’s one of the first sites to appear when you “Google” a related topic).

SEO is done through using algorithms based on specific search engine’s behaviors, analyzing the keywords typed into search engines, and researching which search engines are popular with particular demographics.

Then, you align the format of your content (including things like making sure headings have extra searchable terms) to give yourself the best shot at moving up in search engines’ rankings.

🪴   Book a Free Consultation

The first consultation is always FREE and without obligation. Fill out the form and we will be in touch.